The Cookie Cutter Marketing Agency
Let’s face it. Your an entrepreneur. You own your business and need to delegate your marketing and SEO services. So, you start searching for the best marketing agency in town. But, there is something you may overlook and even get stuck and not even know it. The Cookie Cutter Marketing Agency brought you by some more SEO B.S.
What is Cookie Cutter Marketing?
First, lets dive into the meaning and some definitions of a Cookie Cutter Marketing Agency.
The Cookie Cutter meaning is having the same configuration or look as many others of a given kind; or identical — rows of cookie-cutter houses. Further, lacking individuality; stereotyped or formulaic: a novel filled with cookie-cutter characters.
Furthermore, if you describe something as having a “cookie-cutter approach” or style, you mean that the same approach or style is always used and not enough attention is paid to individual differences. Too many cookie-cutter condos were built with no attention to consumer needs. This also directly correlates with the cookie-cutter approach in business. The same scenario happens.
How Does a Cookie Cutter Marketer Negatively Effect Your Business
One major item of concern and to look out for is the cookie-cutter approach within marketing agencies. For the record, it happens in almost every marketing agency at some level. First off, their are two types of agencies:
- Marketing Agencies that have different clients across many industries.
- Agencies that specialize in a certain niche market, business or industry.
Marketing Agencies that have different clients across many industries.
Think about it this way. You are a business owner. So, as a business owner, you want to scale your services, right? Why do you scale your services? You want to make more money and increase profits. The better you scale your services; the more efficient you are, this increases profit margin.
The same goes for a marketing company. They want to scale their services. With a marketing agency, in order to make increase profits, they need to increase their cliental (more clients). The issue starts because once they have an abundance of clients, the agency realizes they are spending too much time with each and every client. In their minds, they are not efficient. So, they need to systemize their Marketing and SEO Services.
The issue is when the agency systemizes their marketing services. When this happens, they end up doing the same thing for every client. They end up giving the same advice.
For example, a lot of companies that do web design, most of the time, their finished website is a cookie-cutter site because they want to get the website finished within 1–2 hours to make the most profit. Make sense?
Marketing Agencies that specialize in a certain
niche market, business or industry.
The same scenario happens here to, when a marketing agency specializes within a certain niche or industry and offering Marketing and SEO packages. In order for the marketing company to scale it’s services, they develop a cookie-cutter approach. Meaning, they give the same advice to all their clients. Now, this may get you thinking about or either hiring a marketing company or do it myself.
Since this marketing agency focuses within a niche industry, they are scaling services in such a way they end up giving every client the same advice and service.
To take is a step further, lets focus our attention to your competitors. The same questions you would ask a marketing agency about your competition is the same exact questions your competitors ask about you.
So, in essence to save time and scale their services, marketing agencies tend to give the same advice to you and your competition as well.
Why? You may Ask?
Because it is easy. Takes no effort and thought. It takes no strategy. As a test, just look online in your industry locally and you will probably see nearly identical websites and so forth. And, sometimes you will even find word-for-word identical websites, web pages, product pages, and so on.
All this hype with…
“What are my competitors doing?”
And, even using software like Spyfu. You have to understand, most of this is SEO Bullshit. Don’t take what I am saying the wrong way. It’s fine to keep tabs on your competition but to literally copy from them, it’s bad news. And, it bad news for your SEO and for your Brand.